Jitta Dot Com Co., Ltd. is an asset management company, offering automated investment services through its own stock analysis and trading platform. The platform’s AI system helps investors, especially those who lack the knowledge and time to invest, select good, low-priced stocks in various markets. The organization’s strong point is its ability to harness innovation to seek out growth opportunities. The success of the stock analysis platform lies in the formulation of innovative strategies and the effective use of OKR to achieve clear and consistent change as well as an emphasis on development that meets the “pain point” of customers. The strategy has enabled the company to develop from an AI startup to a company able to manage securities funds.